For a single copy in Pennsylvania, the price is $36.75, which includes sales tax, shipping and handling. For single copies outside of Pennsylvania, the price is $34.95, which includes shipping and handling. Send a check, cashier's check or money order to:

Minerd.com Publishing, LLC
P.O. Box 451
Beaver, PA 15009-0451.

Contact us for shipping options for multiple copies


"[It's] about football and life and come[s] with our heartiest recommendations.... Ilkin knows how to spin a tale... [and] manages to weave some sense of humor and perspective into it.... worth the price." –Ed Bouchette, Pittsburgh Post-Gazette

"Tunch Ilkin and Damian Williams have done a great job of capturing the life changing leadership principles that were modeled and taught to us by the Steelers organization. These timeless values can be applied to any leader regardless of age or occupation." –Mel Blount, Pittsburgh Steelers Hall of Fame Cornerback

…examines 'The Steelers Way' and how you can put it to work for your organization. The book explores the management style that the Pittsburgh Steelers implement to motivate players and staff throughout the organization.” –Bill Flanagan, Our Region’s Business, WPXI-TV

"You’ll enjoy it. You really will. I hope it sells a zillion copies."  –Stan Savran, 970 AM ESPN

"A tremendous how-to leadership book if you’re in any business, or even if you’re a college kid or a kid in high school looking to try to better yourself. It’s worth every penny." –Ron Cook, 93.7 The Fan (KDKA-FM)

"The Center for Urban Biblical Ministry (Geneva College Pittsburgh Campus) is excited to place a copy of Forged in Steel in our library - and to also use it as one of the required texts for our course in leadership communication. We highly recommend this outstanding and enjoyable book that contains much wisdom and insight about life and leadership!" --Rich Noble, D.Min., Center for Urban Biblical Ministry, Geneva College Pittsburgh

"Deep into the community, the business world and even family, there are core values... [such as] leadership with a difference, attacking goals with passion, exhibiting mental toughness, embracing and living inspiring standards, always working toward improvement, developing a clear plan for success and displaying humility." –Rex Rutkoski, Pittsburgh Tribune-Review

One of our "must reads for local sports fans [with] sage advice for the competitive arena, the workplace and the home... The book relays the idea of fortifying community, organization and family leaders in coherence with the Steelers’ mindset." --Cassie Putt, Pittsburgh Sports Report

More than just a Steelers book. It is a must-read for not only fans of the Pittsburgh Steelers but also for anyone looking to become a better leader and better person. The beauty of Tunch Ilkin’s book is that it offers three different leadership styles of coaches Chuck Noll, Bill Cowher and Mike Tomlin and it also includes tremendous lessons from ‘The Chief’ and Mr. Rooney. It is crystal clear how Mr. Ilkin made himself into a better player and better man and he is gracious in passing those life-lessons on to others.” –Marc Uhlmann, SteelCityBlitz.com blog

"What a great, inspirational message. Tunch and Damian are both excellent motivational speakers who really connected with our audience. The feedback from the luncheon has been outstanding." –Kelly Szejko, President, National Association of Corporate Directors and Association for Corporate Growth, Pittsburgh

"Full of enduring and Biblical values and standards for true leadership. I would recommend this book as a wonderful study." --Rev. Dr. Kevin A. Gourley, Memorial Park Presbyterian Church, Allison Park, PA. More>>>

"Helps readers to better understand that failure is a great recipe for success, because it provides us with the necessary skills to not only succeed but more importantly to exceed our own limitations."--Chester Delon Thompson, D.Sc., Director, Black Male Leadership Development Institute, Robert Morris University. More>>> 

"Make sure you look at this book for your Christmas list this year. I’m telling you, it is just outstanding, and every little anecdote, you read one, and you can’t wait to get to the next one, which is really time tested, true to life stuff." –Kathy Emmons,WORD-FM

It takes a leader to convincingly talk about leadership. Tunch Ilkin does an awesome job with stories and insights to build a bridge between Steeler leadership principles and the leader traits we want to stress and expand on in our own organization. I got some great feedback from the team.” –Joe Peilert, President and CEO, VEKA Holdings

"You can learn about leading people by being in a classroom, but if you want to learn how the principles of good leadership are put into practice, make the time to read this book. It is great to see how the Pittsburgh Steelers have built a successful organization based on sound leadership principles." –Prof. Bill Shadle, Robert Morris University

"Amazing leadership content with powerful life and business principles. You will come away with a high level of respect for the Steeler organization and be challenged to apply these principles to your own life and business." --Doug Slaybaugh, Partner, Paterson Center and Co-founder, Purpose Driven Organization

"Forged in Steel captures the essence of the Pittsburgh Steelers." --Tony Quatrini, Director of Marketing, Pittsburgh Steelers

Forged in Steel has the same good mix of Steelers player and management conversations as we’ve found in the military. Those who push themselves the hardest are the ones who succeed.” –Entrepreneur Michael McCloskey, Co-Founder, MACJOHN Sports LLC

"It's for leadership, it's for Steelers fans, it ties a lot together, and it's really well done." --Rev. Ron Moore, The Journey, WORD-FM

"There are a lot of books about leadership, like John Wooden’s Pyramid of Success. Chuck Noll was a private person after football and didn’t write books. Limited few people in the world had the chance to learn what Chuck taught. Forged in Steel tells a lot of his stories and is a great book for fans.” –Frank Murgia, Craig Wolfley Podcast

"Insight on the Steelers' unique culture and the principles the franchise practices to field competitive teams year after year." --Beaver County Times

"A fantastic work, great Steelers stories, really terrific leadership principles." –John Hall, It's the Ride Home Show, WORD-FM

"What I love about the Forged in Steel leadership content is that people at all levels of the organization can be inspired and challenged by the principles." --Doug Fagerstrom, Senior Vice President, Converge Worldwide

Forged in Steel is more than chapter after chapter of interesting stories from a former member of the Steelers. The authors have created a meaningful, actionable leadership model, supported and illustrated by stories, that can make a real difference in individuals and organizations. Readers will enjoy learning what ‘leadership the Rooney way’ is about.” --Dr. Jim Dittmar, President/CEO, 3Rivers Leadership Institute and longtime chair, Geneva College Master's of Organizational Leadership Program



Authored by Pittsburgh Steelers color commentator Tunch Ilkin and leadership authority Damian W. Williams, with Mark A. Miner, Forged in Steel is intended to help readers, as leaders in their organizations, communities and family, to tap into the enduring truths behind the well-honed values that make the Steelers great.

What does it mean to be forged in steel? For a leader truly wanting to embrace these values, it means the following:

Inspiring Standards – Identifying and living your values and mission establishes and sustains trust with those you lead.

Contagious Humility – Humility becomes contagious in your team, resulting in greater interdependence and teamwork.

Servant Leadership – You live to serve and add value to others, the only type of leadership that will bring out the best in others and consistently outperform other leadership styles.

Strategic Team Making – Your team has a plan for success — and is crystal clear about it.

Passionate Execution – Your team cares deeply about the game plan and will go the extra mile to execute it.

Continuous Improvement – You are willing to pay the price for excellence, will improve every day and never settle for mediocrity.

Mental Toughness – When things get hard, you have an integrity that chooses the right attitude in every situation and demonstrates the ability to bounce back.